Web analytics provides extensive knowledge about the behaviour of Internet users visiting the site (e.g. frequency of visits, shopping path, popular products or services). To make sure that the collected information is useful to the business, it is necessary to take an individual approach to data gathering. One has to define business objectives and select the appropriate tools. A thorough analysis of the website traffic data allows us to draw constructive conclusions and take the optimal steps which aim to improve the usability of the website and increase your website conversion rate. We prepare personalized implementations, reports and analyses for our clients.
Our team of analysts are curious and insightful people. This team gathers valuable information every single day. They know that numbers do not lie and that there is always something they can optimise. Optimization ensures that the activities carried out on the website are as effective as possible in terms of the assumed goals. We specialize in: